Meal kits at grocery prices
We generate recipes based on the products available at your store and get everything delivered to your door. The convenience of HelloFresh without the markup.
Describe what you want, and we handle the rest: recipes, ingredients, and delivery to your door.
Everything from idea to delivery
No other app connects recipe generation directly to a shoppable grocery cart with current store products and delivery.
AI recipe generation
Describe what you want, like "4 dinners for the week," and get complete recipes with ingredients and prep steps.
Shoppable grocery cart
Every ingredient is linked to a product from your grocery store. Review, swap, and send your cart for delivery in one click.
Deal-aware recipes
Recipes are optimized around what's on sale this week. Save money without clipping coupons or browsing flyers.
Smart ingredient selection
Already have onions and butter? Uncheck what you own, and only buy what you need. No more overbuying or food waste.
Why families switch to Friendly Potato
More time at the table, less time stressing about what's on it.
Save hours every week
5-8 hrs/week
Canadian families spend 5-8 hours a week on meal planning, list-making, and grocery shopping. Friendly Potato collapses that into minutes.
Spend less on groceries
50% less than Goodfood
Buy regular groceries at retail prices instead of pre-portioned kits at $10-12 per serving. Deal-aware recipes stretch your budget further.
Waste less food
$1,300-$1,800/yr wasted
Right-sized ingredient lists and deduplication across meal plans mean you only buy what you need. No more forgotten items or impulse buys.
Three steps to weeknight dinners
From "I don't know what to cook" to a full grocery cart in under a minute.
Set your preferences
Describe your needs, like "30-minute meals for 2 adults and 3 kids" or "healthy lunches for the week." AI generates complete recipes with real, available ingredients.
Pick what you need
Each ingredient is linked to an available product from your grocery store. Uncheck anything you already have at home — no pantry tracking required.
Get it delivered
Your ingredients become a grocery order. Review prices, swap products if you want, and get everything delivered to your door.
Simple, transparent pricing
The core experience is free. Upgrade when you want to save even more.
Free
$0
forever
Everything you need to plan meals and build grocery carts.
AI recipe generation
Product matching
Shoppable grocery cart
Ingredient selection
Smart Deals
$4.99
/month
Save more with deal-optimized recipes and weekly planning.
Everything in Free
Deal-aware recipe generation
Weekly meal planner
Multi-recipe cart batching
Annual plan available at $39/year (save 35%).
Ready to simplify dinner?
Join families across Canada who are saving time and money on meal planning. Free to start, no credit card required.